Evaluation:

Creative process of Evaluation:

We first wrote all of our ideas out in rough in order to get inspiration from each other, then we created a main idea for each question so we had a plan that we could follow.

For Question 1 we included videos we recorded using Camtasia from youtube of the music videos we got inspiration from while creating our video. Then we created a script for all the things we wanted to say over our recorded footage. These were then recorded using quick time player on a laptop that we took into a quiet room to reduce the ambient noise given out due to our surroundings being a school it is very loud.













Due to use not having very much lesson time, we decided to record the screen before creating a script for the other questions as it is very time consuming. Therefore, we wrote down all of our ideas then wrote scripts once we knew what images we had to work with and what we had to include. Then we could record our voices at home as it was a more natural environment it doesn't song as rehearsed. We have also found it hard to find difference ways to answers each question, as we want to use as mean different media platforms as possible such as powtoon, youtube videos, screen recordings of our products, interviews, a questionnaire and voice recordings.

For Question 2 we decided to record all of ancillary texts on one screen which included our music video, poster and digipak. We showed all of the similarities, while recording the screen and moving the mouse when talking about particular things, then we are going to place a voice over explaining the processes we when through in creating them and why, An example of this is the front cover of our poster as it is the same as our digipak, we did this so they convey the same feel as it is very similar to our video with a black and white image with very little text also enabling it to be easily identifiable to consumers.

For Question 3 due to it being about audience feedback we have created a questionnaire in order for views to answer after watching our music video, we have decided to record their reactions and also answer a few questions about themselves to see where they fit within our target audience. We feel this is the best way to answer this question as it will show real emotions as our views will be feeling and therefore showing us through the way they answer our questions and their facial expressions.


Question 4 is about different media technologies we have used within the whole process of this project. We have used so many more then A2 as we have had to do a lot more research and create more products such as a digipak, therefore more programs have been used such as Indesign and Photoshop.

Evaluation Questions:

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
2. How effective is the combination of your main product and ancillary texts?
3. What have you learnt from your audience feedback?
4. How did you use media technologies in the construction and research, planning and evaluation stages? 

Software Limitations:

When creating our music video, we feel we came across many limitations in which we felt were out of our control to easily correct.

Most of these limitations were due to the lack of effective equipment and the availability of software. 

Examples of these were;

The camera quality: Due to being students we found the quality of our camera could have negatively impacted our music video and the effectiveness of our footage. We found that some shots were not as clear as we would have desired them to be. Another problem was sharing these cameras with other students which affected our time slot in which we could use these pieces of equipment. 

One massive problem we encountered due to the lack of software was to do with our plans to film slow motion shots of smashing bottles. We have explained this on another blog post. 

Actors- Although our actors were extremely cooperative and enthusiastic, due to being students themselves (one of them was also a full time boarder, who was not permitted to leave the school site) we found the time available to actually film was limited. Therefore, this left us with less choice in where and when we can film. This was the reason for the darker shots, which we had to edit and change the brightness of our footage. We have explained this in more detail here:


http://alicefreemankingsa2mediastudiesblog.blogspot.co.uk/2016/02/using-final-cut-pro.html

Due to all of these limitations hopefully you can understand better why some shots are not as clear as others or as could as they could be. For example the photo below, which with a wider availability of equipment and software and/or a wider choice of willing actors able to commit to more time and locations, we could have improved some footage and areas of our music videos.

Our Finished Music Video:

Creative Process of our Music Video:

Stage 1- We firstly imported the song from Youtube so we could fit our footage to the exact time we wanted.

Stage 2- We placed a black strip under our chosen song so we could add as we went along without all of the footage moving if we deleted one part.

Stage 3- Due to us filming emma first, we only had her footage at the beginning, therefore we place it where we wanted it to go however, this was obviously going to change as we didn't know how our other footage was going to turn out. However, we tried to use our story boards as much as possible and found they were a useful guideline. 

Stage 4- We then filmed Tobi lip singing, most of this footage was good so we placed it all in to correct position in comparison to the song. 

Stage 5- We filmed both actors together, so we got all of the 'happy' shots and arguments. We placed these in the high and low tempo sections of the song which added to the appropriate emotions we wanted to convoy. 

Stage 6- After putting the main footage where we wanted it to go, we filled in the gaps with extra footage that had been taken throughout our filming.

Stage 7- We placed the black and white background on every shot single shot, then when over them all to see if they were all the same colour using 'colour match' and changed the brightness according. 

Stage 8- We then exported our finished video onto Youtube in order to put it on our blog

Music Video Title:

We have researched many music videos to see their titles for inspiration. When researching we hardly found any. We especially found none in our music genre. An example of one we found was Taylor Swift's, Bad Blood music video.

What we noticed is that it would not fit our genre of music as well as our actual music. For example, our music was very slow and emotional. 

The titles of Swift's music video was very effective, as it made the sequence seem like a action movie in which fitted her storyline. 

In using this concept in our video, it would take away focus and engagement in a emotion filled storyline and could distract and lose emotion, focus and sympathy from our viewers. 

Therefore we made a bold decision to not include a title in the hope to sustain attention and allow the viewers to fully understand and empathise with our characters.