Why is that back page of our Digipak Grainy?

When taking pictures for our digipak we felt like we did not want another photo of our artist on the back, therefore we took a several pictures in different landscapes. We found this photograph from Harrow Viewpoint was extremely effective, however can appreciate  that it may come across grainy to some people. This again was due to the camera quality we were available too. However, also our location was to blame, as it was a viewpoint, at night no lighting was available. We decided to wait at the location till we found the natural light was appropriate however, this could be a cause to the slightly grainy appearance. 

However, we rather like this natural effect and feel it slightly matches some of the grainy footage present in our music video due to the lighting and camera problems we experienced when filming.  

Footage we are not using:

We have decided we are not using the Smashing Bottles in our music video, we feel like they haven't turned out the way we wanted them to look.

We used an Iphone 6 as advised by our teachers due to the fact buying new equipment would be too expensive, we thought the footage would come out clear, however exporting it onto a Mac we lost nearly all of the quality, it became all blurry and the slow motion was ineffective. We were going to redo the smashing bottle videos however, we thought it would be too time consuming and wouldn't change the quality as we didn't have different equipment to use anyway. We also tried filming it without the slow motion and creating this effect on final cut, however the footage was jolty.  

Using Final Cut Pro:

We are using final cut to create our music video, there are loads of possible ways to create a video on this program including different transformations and effects.

For all of our shots we are using a black and white effect, therefore we used match colour throughout our project to make sure everything was exactly the same. 

Due to some of our footage being very dark we had to brighten it using final cut. An example of this would be when tobi was walking up the hill. Doing this made our footage clearer due to a deeper contrast.






We didn't use transition within our music video, as we felt we they were included it made it look very unprofessional. Other music videos we have looked at didn't include them therefore we didn't feel it was necessary. Therefore our final product only includes jump cuts.

About the beginning of our Music Video:

We started our music video with shaky footage of emma to create the effect that she is drunk, we believe this works well with the music.

We believe it may have one of the impacts on our viewers.

1. Allowed the viewers to understand how much Emma has drunk, and how unstable she is.

2. Empathise with Emma, as the camera work makes the viewer feel like they are unstable and drunk themselves.

3. Fitted with the odd, slow musical introduction to the song.

4. Feels like we are following her.

5. Shows her as vulnerable, as she walks alone.

6. May encourage confusement and engagement into what is to come.

7. Shows a long shot of Emma, therefore revealed Emma's costume and her hand holding a bottle of alcohol.

Explanation of costumes:

We chose to do a post on explaining our actors costumes to show they wore the clothes for a reason and it wasn't just random.

Emma- In parts of our music video emma is wearing a green party dress, we wanted her to wear this as it is a very feminine and stereotypical teenage dress. We then decided for her not to wear her heels as it shows that she has been out for a long time and her feet are hurting. We made sure her face was heavily made up for a party to show she is hiding her emotions. We also wanted her to cry, therefore we got water and splashed it over her face in order to make her mascara smudge showing she has been crying. We also filmed her in normal clothes (a hoodie) when she gets home to show she has given up with the way she looks and this make her more vulnerable.



Tobi- For all of tobi's costumes we told him to wear what he wanted this was because we wanted a realistic image of a boy his age. His outfit choices were very simple to show a stereotypical teenage boy.

Photoshoot 2:

We needed to take more photos in order to complete our digipak as the photos we took on the first photo shoot were all very similar and the quality of the pictures when placed in Indesign were not at a high standard. Therefore, we took these pictures then used Photoshop to make them into black and white which has been explained on my blog already.

 

Final Digipak: