What is a music video?

A music video is a short film integrating a song and imagery, produced for promotional or artistic purposes.

• Modern music videos are primarily made and used as a marketing device, where the intention is to promote the sale of music recordings and sell more copies of a song.

• Some music videos are often recalled to as promo videos or promos, because they are usually promotional devices.

• Music videos can accommodate all styles of filmmaking, including animation, live action films, documentaries and non-narrative, abstract film.